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Thursday, March 29, 2012

Whiten your fabric with optical brighteners!


Optical brighteners mask undesirable appearance of fabric like yellowing by introducing a complementary color.  Optical brighteners make the fabric appears cleaner, brighter, and whiter.  That is why it is optical, it  appears bright and white to your eyes.

A.K.A. brightening agents, fluorescent bleaches, optical whiteners, optical brightening agents (OBAs), fluorescent brightening agents (FBAs) or fluorescent whitening agents (FWAs)

Optical brighteners are dyes that absorb light in the ultraviolet and violet region and convert and visible blue-violet light.  This re-emiited blue-violet light interacts with the yellow light emitted by the fabric giving an overall whiteness appearance.

Formulations with optical brighteners:

  Liquid Laundry Detergent (Clear & Non-Builder)
  Enzymatic Laundry Detergent
  Heavy Duty Commercial Laundry Detergent
  Fine Fabric Detergent
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